At Ward Goodman our IT team has worked with numerous companies to help set up or improve their IT facilities. The following article taken from smallbusinessnewz discusses how cutting the costs of IT for small business will be a key area in 2011. If you would like any help with your businesses IT please contact one of our IT specialists on 01202 875900.
Nearly three-quarters of small businesses consider IT to be a key driver in helping reduce the costs of operations, according to research firm Techaisle.
Does Information Technology help you to save money for your business? Let us know in the comments.
The top three IT initiatives for small businesses are:
* Migrating from older technologies
* Maintaining and improving current IT infrastructure
* Developing and implementing new IT applications
In terms of implementing new IT applications, these small businesses are increasingly moving towards virtualization, business intelligence and collaboration. Over 30% of small businesses are either actively investigating or investing in these technologies.
Improving workforce productivity and improving effectiveness of sales and marketing are also on the agenda of small businesses to address increased competitiveness, slow economy, and uncertainty. To improve effectiveness of sales and marketing, nearly 36% of small businesses are investing in improved email campaigns, 28% are looking at Google Adwords and 21% are looking at Facebook advertising.
"Vendors who focus on IT as driver for operational savings will succeed as operating costs reduction is what SBs want from IT," said Anurag Agrawal, Techaisle.
"Small businesses are the prime candidates for the Consumerization of IT where they are pushing increased automation through pervasive computing, improved productivity through collaboration, and efficient sales and marketing using latest social media capabilities."
To find out more about any of these stories or Ward Goodman please contact 01202 875900
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